In a victory for the apartment industry, the Fremont City Council on Tuesday opted against using rent control or just-cause eviction policies to address rising rents.

Instead, the council opted to focus on improving its current non-binding rent mediation program. City staff will report back in September with options to enhance the program.

The council gave this direction after hearing a consultant’s report on options for addressing the rising costs of rental housing.

About 40 representatives of the rental housing industry spoke at the meeting, responding to calls from the Rental Housing Association of Southern Alameda County, a chapter of CAA, as well as the Bay Area Housing Network.

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